There is always room for success, but one has to find the right place for it. Using its own experience, trends and various research techniques, SCM Europe carries out a mental search for the location of a particular shopping centre.
Where does the focus lie, what are the triggers, what is the price, what brands would be suitable, which type of shops and businesses would be suitable and what is the basis of a successful shopping centre? Competition (local and remote) is an important factor but by no means always an obstacle. On the basis of strong positioning, we organize (together with leading advertising agencies) convincing communication, and we have clever resources and efficient media, all based on the total vision for the centre, and all in line with the desired level of quality.
Where does the focus lie, what are the triggers, what is the price, what brands would be suitable, which type of shops and businesses would be suitable and what is the basis of a successful shopping centre? Competition (local and remote) is an important factor but by no means always an obstacle. On the basis of strong positioning, we organize (together with leading advertising agencies) convincing communication, and we have clever resources and efficient media, all based on the total vision for the centre, and all in line with the desired level of quality.
