The opening of a shopping centre is not about having a big party for the builders and investors or chic cocktails with the mayor.
It should be the start of strong and clear-cut positioning aimed at the consumer. Consumer traffic at the start determines the centre’s ultimate level of success. SCM can become involved a few months before the opening (3 to 6 months) and with that opening, based on this vision and clear thematic positioning, invest in the centre’s long term success. And yes, in order to celebrate the total success, we do organize an enjoyable drinks party – for the builders, investors, mayors and the shoppers!
It should be the start of strong and clear-cut positioning aimed at the consumer. Consumer traffic at the start determines the centre’s ultimate level of success. SCM can become involved a few months before the opening (3 to 6 months) and with that opening, based on this vision and clear thematic positioning, invest in the centre’s long term success. And yes, in order to celebrate the total success, we do organize an enjoyable drinks party – for the builders, investors, mayors and the shoppers!
