Making the first move is half the battle, but in the end it is what happens next that counts. More customers, longer visits and a higher frequency; these are the ultimate goals and they are sustainable changes in the best interests of your retail property/properties. There are many instruments that can be applied to achieve these changes. Retail branching, crowd-pullers, parking, positioning and campaign-oriented communication: all justifiable and necessary resources with which to maximize the growth of your shopping centre. SCM Europe is a master of these ‘tricks of the trade’ and knows how to employ the various instruments so they strengthen each other optimally. Using the CIBOR®, developed by SCM Europe, we can even benchmark the quality of the retail environment, the public space. This provides a perfect view of the consumer experience and the improvements that could be made.